FunLink, Tongka Liancheng and CCTV Yicheng Sign Transit Industry SaaS Service Agreement to Jointly Build a New Smart Mobility Advertising Ecosystem

 FunLink, a leading mobile app monetization service provider in China, Tongka Liancheng, a leading technology and operation service provider in the public transit industrial internet, and CCTV Yicheng, a professional content security and risk control institution under CCTV.com, held a signing ceremony in Beijing on the afternoon of May 26, 2026, for a transit industry SaaS service cooperation agreement. FunLink CEO Zhou Xiaoming, Tongka Liancheng CEO Lu Long, and Han Jie, Director of the General Editorial Office of CCTV Yicheng, signed the agreement on behalf of the three parties. Shen Dong, Commercial Director of FunLink; Gai Mao, General Manager of the Metro Digital Marketing Business Unit at Tongka Liancheng; and Fang Qing, Content Operations Director of CCTV Yicheng, attended the ceremony. The three parties will deeply integrate “technology + scenario + security” resources to address advertising monetization pain points in the transit industry and build a safe, efficient, and high-yield transit media monetization ecosystem.

一、The Transit Industry: High Traffic Meets Monetization Pain Points

As the concepts of smart cities and low-carbon travel gain popularity, public transit has become a high-frequency traffic entry point in the mobile internet. However, behind this massive traffic, developers and operators face dual challenges in commercialization:

1.Safety and compliance risks: The uneven quality of ad creatives and non-compliant content can lead to app removal and damage to brand reputation.

2.Revenue growth bottlenecks: Traditional monetization models are limited and lack refined operational tools, making it difficult to fully unlock the commercial value of massive transit traffic.

二、Three-Party Synergy: Building a “Technology + Scenario + Security” Closed Loop

To address these industry pain points, FunLink, Tongka Liancheng and CCTV Yicheng will give full play to their respective strengths and build a complete transit media monetization loop:

1.FunLink: As a leading mobile app monetization service provider in China, FunLink provides AI-powered bidding, dynamic optimization and refined operational capabilities, maximizing developer revenue through programmatic advertising technology.

2.Tongka Liancheng: As a benchmark public transit industrial internet player, Tongka Liancheng leverages public transit scenarios covering more than 200 prefecture-level cities, over 600 county-level cities, and more than 350 million users nationwide to provide high-frequency, essential traffic entry points and integrated marketing capabilities.

3.CCTV Yicheng: As an authoritative content security and risk control institution, CCTV Yicheng provides high-quality content safety and risk control services, ensuring ad creatives are compliant and controllable, and building a solid brand safety defense line for transit media.

The cooperation will connect the entire chain from traffic supply and intelligent trading to secure delivery, providing transit industry developers with comprehensive support including premium ad demand resources, higher-yield models, authoritative creative safety and risk control, safe and reliable SDKs, and one-on-one dedicated services.

三、Future Outlook: Opening a New Chapter in Transit Media Monetization

At the signing ceremony, leaders of the three parties delivered remarks on the significance and future prospects of the cooperation:

Tongka Liancheng CEO Lu Long said: “Public transit is an important part of a city’s digital infrastructure. By joining hands with FunLink and CCTV Yicheng, we will break down the barriers between technology and security, so that every card swipe and every QR code scan can unleash greater commercial value, truly realizing the vision of ‘encouraging more people to choose public transit.’”

CCTV Yicheng Director of the General Editorial Office Han Jie emphasized: “Content security is the lifeline of media. As transit media flourishes, safety and compliance are non-negotiable red lines. CCTV Yicheng will give full play to its advantages in content security and risk control, strictly vetting ad creatives for our tripartite cooperation and supporting the healthy and sustainable development of the transit media ecosystem.”

FunLink CEO Zhou Xiaoming said: “This cooperation is a key step in FunLink’s deep expansion in the transit vertical. We will deeply integrate intelligent advertising technology with Tongka Liancheng’s rich scenarios and CCTV Yicheng’s professional content security and risk control capabilities, providing transit developers with a standardized solution that combines traffic, security, and revenue.”

The signing of the cooperation agreement marks the formal entry of the three-party cooperation into a substantive implementation stage. In the future, the three parties will focus on a “technology-driven, scenario-focused, and security-assured” approach, continuously empowering the smart upgrade of public transit, advancing the construction of urban digital infrastructure, and helping transit media achieve a new leap in commercial value in a trillion-yuan market.

Cooperation is not the end, but a new starting point for value co-creation. FunLink will join hands with Tongka Liancheng and CCTV Yicheng to open a new chapter in transit media monetization!

四、About the Partners

Tongka Liancheng:
Founded in 2015, Tongka Liancheng is a leading technology and operation service provider in the public transit industrial internet, with a mission to encourage more people to choose public transit. The company has been deeply engaged in the public transit industry for 10 years, with industry DNA and ecosystem cooperation resources across the industrial chain. It is committed to informatization, commercialization, and big data services for the public transit industry. Leveraging strong independent R&D capabilities and mature public transit scenario solutions, its cooperation network covers more than 200 prefecture-level cities and over 600 county-level cities nationwide, serving more than 350 million users.

CCTV Yicheng:
Beijing Yicheng Tianxia Technology Co., Ltd. (“CCTV Yicheng”) is a wholly-owned subsidiary of CCTV.com and is authorized to operate the mobile TV business of China Media Group. The company has built a leading mobile TV integrated broadcast control platform in China and holds authoritative advantages in intelligent content moderation and convergent media risk control.

FunLink:
As a leading mobile app monetization service provider in China, FunLink leverages its lightweight and efficient FunLink SDK, comprehensive premium ad demand resources, self-developed intelligent algorithm engine, and a complete service system to provide developers with one-stop, high-quality traffic monetization solutions. It helps developers build a scientific monetization operation system and efficiently improve monetization yield. To date, FunLink has served more than 5,000 high-quality apps and over 1,500 mainstream industry advertisers in finance, gaming, e-commerce, and internet services.